Panerai: the selection of the best watches

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PANERAI

Giovanni Panerai opens his watchmaking store on the Ponte alle Grazie in Florence: it will not only be a store with a workshop, but also the city's first watchmaking school. The history of Officine Panerai begins here. The brand becomes known worldwide for its luxury sports watches, introducing internationally the fashion for timepieces with a large diameter.

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Flagship Store

Located in the heart of Milan, in Via Verri, where the history of Pisa Orologeria began, the new Flagship Store welcomes you into a world of charm and art where Watchmaking is told through a modern language. Housed inside a historic building from the early 20th century, it stands out for the magnificence and elegance of the façade which characterizes Via Verri and draws the gaze from Via Montenapoleone.

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