FLAGSHIP STORE

In the heart of Milan, in Via Verri, where the story of PISA 1940 began, the Flagship Store welcomes visitors into a world where watchmaking is told through a contemporary language.

Located inside a historic building that draws the eye from Via Montenapoleone, the Flagship Store, recently renovated according to the standards of beauty and elegance that have always distinguished us, it represents the perfect fusion between tradition and innovation which places the values of time and hospitality at its centre.

After the ground floor, the first floor has also been completely updated following an architecture that draws a ‘boulevard’ where the charm of tradition is expressed in a contemporary language. From the Shop in Shop where the brands express their identity to the full, to the large Atelier where one can relax while admiring the collections of independent brands and the selection of second-hand watches, including those from the Rolex CPO programme, to the Jewellery Salon, an intimate space dedicated to the best high jewellery brands.