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TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology.

TAG HEUER CARRERA
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TAG HEUER AQUARACER
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TAG HEUER MONACO
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TAG HEUER FORMULA 1
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By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir-faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.


Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected Watch in 2015, TAG Heuer has always made innovation its raison d'être. Spread over four production sites, TAG Heuer's expert manufacture continues to pioneer innovations at the avant-garde of watchmaking technology

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Flagship Store

Located in the heart of Milan, in Via Verri, where the history of Pisa Orologeria began, the new Flagship Store welcomes you into a world of charm and art where Watchmaking is told through a modern language. Housed inside a historic building from the early 20th century, it stands out for the magnificence and elegance of the façade which characterizes Via Verri and draws the gaze from Via Montenapoleone.

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