Baume & Mercier celebrates the perfect balance between tradition and modernity with the Clifton collection, enhanced by the innovative Baumatic movement. A marriage of refined design and cutting-edge technology that reinterprets vintage style for the contemporary man, combining timeless elegance and excellent performance.
Baume & Mercier: A History of Excellence Since 1830
Founded in 1830 in the Swiss Jura by William Baume and Paul Mercier , Baume & Mercier is a watchmaking Maison renowned worldwide for its excellence and savoir-faire. Since its origins, the company has distinguished itself by seeking a harmonious balance between tradition and innovation, creating timepieces that embody the perfect fusion of aesthetics and mechanical precision.
From its workshops nestled in the Swiss Jura to its headquarters in Geneva , Baume & Mercier develops each watch as a work of art, combining a strong vocation for design with watchmaking expertise. This dedication is reflected in the constant search for new technologies and materials, which allow the Maison to innovate without ever betraying its roots, offering watches capable of meeting the expectations of the most demanding customers.
Even today, Baume & Mercier maintains intact the dynamic contrast between classicism and creativity, between tradition and modernity, renewing its commitment to offering refined and contemporary creations that reflect a history spanning nearly two centuries and continue to enrich the heritage of Swiss watchmaking.
The Clifton collection, dedicated to the modern gentleman
Each Baume & Mercier watch is not only an example of high precision, but an object of style, in which every detail is studied and created with extreme care, respecting the most authentic Swiss savoir-faire .
Among the Maison's timepieces, the Clifton collection , launched in 2013, embodies timeless elegance, evoking the style of the 1950s gentleman , an era that values the most refined attitude and dress code . It is in fact inspired by a man with an elegant, contemporary and urban style, and an extremely sophisticated way of being and living, just like its founder, Paul Mercier.
Classic yet modern, this collection represents that quiet luxury suitable for every style and occasion, through a wide range of models, from the most informal to the most elegant. These satisfy the different expectations of admirers, who appreciate the extreme sobriety or the complications relating to the calendar and moon phases.
The meticulously crafted contoured curves, the perfect dimensions and the discreet and natural refinement of the round case are just some of the peculiarities of a collection dedicated to the modern gentleman.
The Baumatic movement between precision and quality
The technological heart of the Clifton collection is the Baumatic Manufacture movement , a symbol of watchmaking excellence, which elevates each timepiece to a higher level in terms of precision and reliability.
COSC-certified, the Baumatic movement is designed to meet the challenges of modern life: it resists magnetic fields of up to 1,500 Gauss, offers a five-day power reserve and is water-resistant to 5 ATM, keeping the watch reliable even on the busiest of days. It also stands out for its high precision of -4/+6 seconds per day and a frequency of 4Hz (28,800 vibrations/hour).
The quality of the finishing reflects the meticulousness of the design: perlé bridges, sandblasted plate finished with snailed motifs, and an openworked oscillating weight with Côtes de Genève motifs and snailed finish, visible through the sapphire crystal caseback.
This technologically advanced movement, housed in a harmoniously proportioned case and accompanied by patinated leather straps , gives a vintage and versatile charm to the watch, making it the perfect accessory for those who appreciate retro style combined with the boldness of innovation, always aiming for timelessness.
The Baumatic Manufacture movement designed by the Maison in its workshops in Les Brenets animates the new Clifton M0A10756 and M0A10758 , presented at Watches & Wonders . They are distinguished by their polished-satin stainless steel case and their luminous dial, available in blue and grey respectively, both shaded and lacquered. A refined signature that continues on to the interchangeable alligator strap of both models: blue for the Clifton M0A10756 and black for the Clifton M0A10758.
Tangible in everyday life, these aesthetic and technical qualities make these two models reliable and easy-to-wear timepieces every day.
The “patina” strap proposal for the Clifton watch
Thanks to the new proposal from Baume & Mercier , the Clifton watch invites you to a new lesson in style involving materials and colours.
The leather straps , adorned with tone-on-tone stitching, are dressed in a finely crafted and luminous patina , which gives a vintage look appreciated by elegant men. The aesthetic effect evokes the value of the passing of time and reveals the splendor of the leather rich in nuances .
These straps are available in grey-black, blue, green, burgundy, brown and purple, six classic shades that easily match a gentleman 's wardrobe. Pisa 1940 is one of the few authorized retailers to offer this color range, perfect for various male dress codes and for every moment of the day, including special occasions.
The combination of Paul Mercier 's creativity and William Baume 's technical expertise has been passed down from one model to another for nearly 200 years. The Maison does not simply produce watches, but creates true icons of elegance, capable of transcending fashions and accompanying the wearer in every moment of life, paying homage to tradition while always looking to the future.
