FORTELA x PISA 1940

TIMELESS CRAFTSMANSHIP

PISA 1940, FORTELA and Scatola del Tempo: a partnership is born, the result of craftsmanship, tradition and innovation. American cotton and Japanese denim meet the expertise of antique Toyoda shuttle looms

This is how fabrics are born that can never be replicated. A clutch closure, essential and impeccable in its security, harmoniously accompanies the chromatic composition. It is in the care of these sophisticated and unrepeatable details that the uniqueness of each creation of these wonderful watch cases lies.


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FORTELA was born around 2015 from the personal universe of Alessandro Squarzi, entrepreneur, talent scout, and, above all, a great enthusiast and collector of vintage watches and clothing.

"The most beautiful thing is: to own something to pass down, containing objects that mark time, but have no time."