DESIGN WEEK 2026

LABox

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PISA 1940 AND ROCHE BOBOIS PRESENT LABOX 2026

From April 20 to 26, during Milan Design Week, PISA 1940 and Roche Bobois bring LABox back to Milan — an immersive workshop inspired by the Fuorisalone theme “Being Project”. Book your appointment and get ready to become a watchmaker for a day, guided by our master artisans. Choose your time slot and reserve your experience now.

Overlooking 16 Via Montenapoleone, LABox is a street-level laboratory where haute horlogerie and design converse through mechanical precision, creativity, and Roche Bobois' French Art de Vivre.


In a design-forward environment conceived for a unique experience dedicated to enthusiasts and the curious who wish to become watchmakers for a day.




Enveloping materials, wooden frames, and a refined color palette define a distinctive identity, consistent with the idea of contemporary design, making LABox an installation where object, space, and time come together in dialogue.

From the meeting of aligned visions emerges a project that opens itself to the city as a living, dynamic space: a contemporary setting where Roche Bobois’ DNA dialogues with PISA 1940’s culture of fine watchmaking.

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