Baume & Mercier Riviera: The Colors of Summer in 33mm

Baume & Mercier Riviera: The Colors of Summer in 33mm

The Geneva-based watchmaker Baume & Mercier celebrates the warm season with three new feminine interpretations of its iconic Riviera collection. With a touch of freshness and a casual elegance that evokes the atmosphere of the French Riviera, the new models are tinged with delicate pastel shades, confirming the sporty-chic style that has always distinguished the line.

The launch of these new 33mm references neatly intercepts two of the most significant trends in contemporary watchmaking: the return to smaller, more versatile diameters and the growing demand for colorful dials that allow for individual expression. With its Riviera, Baume & Mercier not only draws on its glorious heritage from the 1970s – the golden age of integrated bracelet watches – but reinterprets it with a modern sensibility. These quartz models offer an ideal gateway to the world of luxury watchmaking, combining iconic design with the practicality and reliability required by the modern woman.

A style icon since 1973

Since its debut in 1973, the Riviera watch has stood out for its ability to reinvent itself while remaining faithful to its original design. Its most recognisable feature, the dodecagonal bezel , becomes the canvas on which Baume & Mercier paints the essence of summer. This versatility, capable of ideally uniting land, sea and mountains, is now expressed in three new 33 mm references designed for the female wrist, capturing the vibrations and light of the most anticipated season.

The new models are:

• Riviera M0A10810 : featuring a "warm silver" dial, a signature shade of the Maison that evokes sunlight. The sunburst satin finishes and gold-plated indexes accentuate the luminosity, recalling the allure of a glowing French Riviera.
• Riviera M0A10811 : a tribute to the freshness of water, with a light blue dial reminiscent of the crystalline sea or the reflections of a swimming pool. The rhodium-plated details and white Superluminova enhance its clarity.
• Riviera M0A10812 : a pastel pink version, playful and lively. The dial, with its satin finish and wave motifs, promises joyful and carefree hours, embodying the sweetness of summer.

These new Rivieras are aimed at a dynamic and sophisticated woman who is looking for a single watch that can accompany her with ease from a business commitment to an aperitif by the sea. It is designed for those who appreciate the design and history of an iconic timepiece , but also desire the lightness and carefree nature of an easy-to-wear accessory. The choice between three different colors also allows you to find the perfect nuance for your complexion and your wardrobe.

Design and technical features

Beyond aesthetics, Baume & Mercier ’s watchmaking expertise is evident in every detail. The 33 mm diameter, 9.22 mm thick satin-polished stainless steel case has been designed to ensure perfect proportions and an ideal fit. The dial, protected by a scratch-resistant sapphire crystal with anti-reflective treatment on both sides, features a transparent wave and mountain decoration, a hallmark of the collection. The legendary dodecagonal bezel is secured by four screws, while the case back, also twelve-sided, is solid and offers the possibility of a personalized engraving.

The three timepieces are powered by a reliable quartz movement with a 10-year power reserve, which powers the hours, minutes, seconds and date functions, the latter visible in a window at 3 o'clock. Water resistance is guaranteed up to 5 ATM , approximately 50 metres.

Another key element is the integrated three-row stainless steel bracelet, featuring a practical and robust interchangeability system that allows for easy and tool-free replacement. The triple folding clasp with safety pushers completes a design conceived for comfort and versatility.

With these new creations, Baume & Mercier invites you to celebrate life's precious moments, from the conviviality of a day at the pool to relaxing under a beach umbrella, to the elegance of a summer evening. More than just watches, the new Rivieras are the expression of a unique, natural and sophisticated style.