With the inauguration of its exclusive A. Lange & Söhne boutique, Pisa Orologeria continues to expand its offering of prestigious watches to both the national and international public. A new chapter that intends to satisfy the needs of luxury watch enthusiasts, offering them an elegant and refined environment to discover and purchase the magnificent timepieces of A. Lange & Söhne.
Milan, 19 June 2023 – Developed over a total surface area of 50 square meters featuring an elegant and sophisticated layout dominated by tones ranging from brown to black, passing through different shades of grey, the A. Lange & Söhne boutique reflects, in every detail, the brand's attitude to perfection and craftsmanship.
The large rooms designed in a modern lounge style offer a welcoming space, a point of reference for all fans of the Saxon Manufacture , also ideal for those who intend to approach the iconic brand for the first time.
The carefully selected materials and the chromatic nuances of the new internal architecture welcome visitors into the world of A.Lange & Sohne, made up of exclusive models , only a few thousand examples per year, mainly in gold or platinum , equipped with richly decorated movements and assembled twice by hand. The Manufacture, in fact, proudly boasts of the development and production, since its re-foundation in 1990, of 71 custom-made movements.
In line with the tradition of A. Lange & Söhne , inside the boutique there is the “ Wall of Parts ”, a wall installation with hundreds of hand-finished movement components, which illustrates the search for technical perfection , the expertise and skill of an entire dynasty of watchmakers that began to manifest itself at the beginning of the 19th century in Dresden.
In the new space, customers can take advantage of efficient and personalized advice , to discover the numerous references available, including edition models, which offer a broad and representative idea of the entire Lange range.
In the new space, customers can take advantage of efficient and personalized advice , to discover the numerous references available, including edition models, which offer a broad and representative idea of the entire Lange range.
An important stage for A. Lange & Söhne in the development of the Italian market, therefore, is the opening of the new Milanese boutique , as underlined by Wilhelm Schmid, CEO of Lange : «We are proud to have created, in collaboration with Pisa Orologeria, an exclusive environment where our Italian customers will be able to receive a service that meets their expectations. In line with our global boutique concept, the via Pietro Verri location reflects the essence of A. Lange & Söhne. In our boutique, as in our watches, art, craftsmanship and technology come together in a perfect balance. We look forward to welcoming here the long-time friends of our brand, but also all those who are approaching our watchmaking art for the first time . "
With this new opening, Pisa Orologeria manages once again, by expanding the offer of this historic brand, to better satisfy the expectations of its customers.
We are waiting for you in the A. Lange & Söhne boutique in via Verri 7, in Milan it is open from Monday to Saturday, from 10 am to 7 pm.
Contacts
Telephone: +39 02 76 20 81
For info: www.pisaorologeria.com/it/a-langesohne
E-Mail: pisamail@pisaorologeria.com
Contacts
Telephone: +39 02 76 20 81
For info: www.pisaorologeria.com/it/a-langesohne
E-Mail: pisamail@pisaorologeria.com
