Our Rolex team

The Pisa family is proud to be part of the Rolex Authorized Dealers. Chiara - CEO of Pisa since 2018 - has inherited the legacy of her mother Maristella and her aunt Grazia, who in 1971, just twenty years old, took over the reins of the shop founded in 1940 by her father Ugo Pisa, transforming it into a success. For PISA 1940 Rolex has a special meaning. In fact, towards the end of the 40s grandfather Ugo decided to combine the laboratory activity with that of sales. He immediately recognized the value of Rolex, because it offered watches of great character as well as extremely versatile, elements that determined its commercial success.