DESIGN WEEK

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PISA 1940 and Promemoria present LABox: the first “laboratory in a box”


During Milan Design Week 2025, from April 7th to 13th, we’ll be opening the doors of our LABox at Via Montenapoleone 16 — a street-side laboratory in a box, where you can step into the shoes of a watchmaker for a day.

This space is a tribute to craftsmanship and the timeless art of watchmaking. Inside our street lab, you will have the chance to dismantle and reassemble a watch mechanism under the guidance of an expert technician — all within a warm, inviting setting inspired by traditional watchmaking workshops, reimagined for today.


Book your LABox experience by choosing the time slot that suits you best between April 7th and 13th.

Each session lasts 45 minutes and is designed for up to two participants.

Two stories that smell of family and Italy , PISA 1940 and Promemoria, united by the same values: the passion for their work and the desire to achieve excellence by putting it at the service of the community. The project was born from the desire to open a street laboratory in a welcoming, wooden environment, which updates the ancient watchmaking laboratories.

The event is currently fully booked and there are no appointments available.

If you would like to join our waiting list, dedicated to this event, please
please click here. We will contact you should a place become available.

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During Design Week, we will offer our customers the in-store fast refund service. Thanks to the collaboration with Tax Refund, anyone who can use the tax-free service will be able to complete the VAT refund procedures directly inside our Flagship Store. This service represents a further step in our mission to offer a unique and personalised shopping experience.