Chiara Pisa

Third generation of the Pisa Family

If I stop to retrace our history from its beginnings, I am aware of how far we have come over the years working in a business that has grown together with us, through passion, daily dedication and the many projects we have created to tell the story of the Alta Watchmaking in a new way, one of the values ​​that have remained steadfast over time.

Like my mother and my aunt Grazia, since I was a child I have experienced the energy of watches, the family atmosphere of the shops, the special relationship with customers with the same curiosity that even today makes my passion alive, discovering the ideas of two extraordinary women and the industriousness of all collaborators through the culture of work. An example that had a profound impact on my education.

From the beginning I have pursued a precise objective: to be the eyes of those seeking the excellence of tradition, service and watches through the privilege of a direct human relationship with collaborators, customers and suppliers. In these years of activity, the culture of the family business has grown, with an increasingly stronger identity: an element of uniqueness, which has allowed us to be recognizable and to be able to transmit a philosophy based on the values ​​of humanity and industriousness.

Companies have an important responsibility and are one of the main drivers of change in society. My commitment is aimed at leaving a mark through a vision that looks to the future capable, at the same time, of preserving the value of tradition. This is the trait-d'union that unites all our Boutiques, one-of-a-kind spaces, where our mission is to celebrate the art of fine watchmaking through the unmistakable vision that has characterized us since 1940.

Chiara Pisa
Third generation of the Pisa Family.