The US Open is the final Grand Slam® tournament of the tennis season. Rolex, a first-rate partner of sports around the world, has been linked to this competition since 2018.
By virtue of the unique bond that unites Rolex to the tennis universe, the Brand has been the Official Watch of the US Open since 2018.
Inaugurated in 1881, this tournament has been contested since 1978 on the hard courts of Flushing Meadows, in New York. Among the 17 fields of the competition, the Arthur Ashe Stadium stands out which, with over 23,500 seats, is the largest in the world.
A CONVERGENCE OF ENERGIES
Just like New York, the “city that never sleeps,” the US Open is famous for its electrifying atmosphere. Far from passive, with their fervor the spectators also contribute from the stands to the effervescent atmosphere of this dynamic event, which is held at the USTA Billie Jean King National Tennis Center.
And during the matches the atmosphere of the public, the field and the city reaches the players like a burst of energy.
ROLEX TESTIMONIALS AND THE US OPEN
Enveloped in this incandescent climate, the matches of this Grand Slam have become legend - for example the five consecutive titles won by Roger Federer at Flushing Meadows from 2004 to 2008, unforgettable epic moments.
Among its Testimonials from the world of tennis, Rolex counts many US Open winners: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz have added their names to this notable list.
They embody technical precision and the pursuit of excellence through constant commitment.
A TOURNAMENT SYNONYMOUS WITH INNOVATION
The US Open is fertile ground for innovations in the world of tennis. From the introduction of the tiebreaker and the choice to schedule evening matches to the implementation of HawkEye Live, a digital refereeing system that makes electronic calls instantly, everything is aimed at ensuring that the tournament is more exciting than ever every time.
ROLEX AND TENNIS: OVER 40 YEARS OF PARTNERSHIP
In 1978 Rolex was chosen as a partner of the Wimbledon tournament: thus was born the unique relationship that links the brand to the world of tennis. A relationship based on shared values, such as the perpetual pursuit of excellence, the passion for precision and innovation, the elegance of movements, constant commitment, respect for tradition and the desire to push oneself beyond one's limits.
Over the years, Rolex's commitment to this discipline has grown, leading the brand to become a Premium Partner of both men's and women's world tennis.
The brand supports most of the most prestigious competitions, including the four Grand Slam® events, the ATP Finals and the WTA Finals, which conclude the season, the important ATP Masters 1000 tournaments and the main international team competitions, the finals of the Davis Cup and the Laver Cup.
