Craftsmanship, beauty and functionality blend together in high-quality watches, as in a work of art and ingenuity created to last over time.

In order for it to be handed down for generations and maintain its performance unchanged, a piece of fine watchmaking requires few but precise precautions: from cleaning to maintenance, taking care of it is the first step to preserving the value of the investment for a long time.

Cleaning the watch: a few gestures for timeless beauty


Dust and sweat undermine the shine of the timepiece. Routine cleaning of your watch is a simple ritual: simply wipe the case, crystal and bracelet or strap with a soft microfibre cloth .


After sport or following a day at the beach or in the swimming pool, it is important to wash away salt, chlorine or other residues with running water and neutral soap . To clean the links of the metal bracelet, we recommend using a soft bristle brush .

The maintenance of the watch: an extraordinary fine-tuning

To maintain its beauty and high-level performance over the years, we recommend having your watch serviced periodically , exclusively at the brand's boutique or an authorized retailer.


Performed by the specialized watchmaker, the maintenance intervention rigorously follows the standards set by the brand . The watch, once its components have been dismantled, is subjected to checks on each of its parts with skill and mastery : the precision and reliability of the movement is checked and the water resistance is tested.


Depending on the brand, several years can pass between one maintenance intervention and another: due to materials and technology, the high-end watch is a guarantee of long-term reliability.


In the complex maintenance work, in addition to carrying out a technical diagnosis, we work to ensure that the watch regains its former splendor and maintains the charm of the brand.

Polishing the watch: the shine is renewed

Signs of wear are inevitable testimonies of time and experiences lived together, but opaque patinas and scratches on the watch can compromise its aesthetics. Even in this case, the right choice is to avoid "do it yourself" and rely on the expert hands of a specialized watchmaker .


Watch polishing , in fact, is a delicate art that consists of bringing its original brilliance back to light. It is a process that requires exceptional skill and savoir-faire . Polishing can be light, carried out with the aid of abrasive pastes, or deeper, up to the removal of a thin layer of metal in the case of significant scratches.

The best watch brands have always chosen unparalleled materials for their resistance to impacts and scratches . Cases and bracelets made of stainless steel, gold, titanium or made of special superalloys such as Rolex's Oystersteel are recognized for their extreme robustness . Thanks to this unique alloy with excellent anti-corrosion properties, the Explorer range is able to withstand the most extreme conditions . Its models, in particular the Explorer II, have constantly evolved, becoming more and more solid and reliable. The sapphire crystals that protect the dials of the most renowned watches in the world are the most resistant to abrasion .


To avoid the formation of accidental scratches, it is advisable to carefully store the watch when not in use. It is a good idea to store it in the original packaging, or in a lined case, away from jewelery or other accessories.


Caring for your leather strap watch


The watch with a calf, ostrich or alligator leather strap requires special attention because, being made of a natural material, it is more exposed to the damage of time and wear.


To protect the integrity of the leather strap for longer, it is important to avoid prolonged exposure to the sun and contact with water , sweat and cosmetics . It is also advisable to let the leather strap breathe at night and not to wear it to sleep.


Elevating the watch to an eternal work of art

The watch is a statement of style and functionality , and accompanies every moment of life. However, if it does not receive the right attention, its beauty and value may fade over time.
Constant cleaning and maintenance of the watch can help preserve its aesthetics, highlighting those characteristics that make it unique, and more. Regular maintenance can help avoid mechanical or operational problems that could cause it to lose its value .


Taking care of a precious creation like a piece of fine watchmaking is simple: a little attention will make it eternal.

Related articles


Read more


Read more

Contact us